Pepsi Culture Силсилаи Банкаҳои Нӯшокӣ бо Нашри Маҳдуд by Dennis Furniss

Pepsi Culture Силсилаи Банкаҳои Нӯшокӣ бо Нашри Маҳдуд by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Ҷоизаи тиллоии A' Design Award in Дизайни бастабандӣ Competition Category.

ТиллоБастабандӣ· 2021

Pepsi Culture Силсилаи Банкаҳои Нӯшокӣ бо Нашри Маҳдуд

by Dennis Furniss

Client: Pepsi

Ҷоизаи тиллоии A' Design Award Winner in Бастабандӣ Category

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Colors

The Design

About Pepsi Culture Силсилаи Банкаҳои Нӯшокӣ бо Нашри Маҳдуд

Pepsi Culture силсилаи банкаҳои нашри маҳдуд аст, ки барои бренди нӯшокиҳои беалкогол дар Мексика офарида шудааст. Ин силсила аз шаш банкаи коллексионӣ иборат буда, ҳар як банка як шаҳри Мексикаро муаррифӣ мекунад. Достонҳои маҳаллӣ, анъанаҳо ва истинодҳои санъат ба нақшҳои тасвирӣ табдил дода шудаанд, ки рамзҳои деринаи фарҳангиро бо равиши муосири тарроҳӣ мепайванданд. Ҳар як банка аз алюминий сохта шуда, 12 унсия ғунҷоиш дорад ва бо чопи офсетии баландсифат ба анҷом расонида шудааст. Банкаҳо алоҳида фурӯхта мешаванд ва якҷоя силсилаеро ташкил медиҳанд, ки гуногунии минтақавиро инъикос мекунад.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Pepsi Culture Силсилаи Банкаҳои Нӯшокӣ бо Нашри Маҳдуд ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Pepsi Culture Силсилаи Банкаҳои Нӯшокӣ бо Нашри Маҳдуд ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Pepsi Culture Силсилаи Банкаҳои Нӯшокӣ бо Нашри Маҳдуд эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.