Firefly Songling Volunteer Ҳувияти Бренд by Jiayi Lu and Li Peng

Firefly Songling Volunteer Ҳувияти Бренд by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2021

Firefly Songling Volunteer Ҳувияти Бренд

by Jiayi Lu and Li Peng

Client: Firefly Songling Volunteer

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #123132

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Firefly Songling Volunteer Ҳувияти Бренд

Матни Китоб: Firefly Songling Volunteer ҳувияти брендест, ки барои ташкилоти хидматрасонии ихтиёрӣ дар ноҳияи Сонглин, Уҷян, Сучжоу, Чин таҳия шудааст. Логотип дар асоси тасвири шабпаракчаи оташин (ҳашароти дурахшон) бо болҳои кушода сохта шудааст, ки ишора ба муҳити экологии маҳаллӣ ва ихтиёриёне мебошад, ки тавассути кӯшишҳои хомӯшонаи худ рӯшноӣ мебахшанд. Шакли содда ва муосир барои ҷалби таваҷҷуҳи ҷавонон пешбинӣ шудааст. Ҳувият тавассути чопи касбӣ, гулдӯзӣ ва муҳрзании гарм татбиқ мегардад. Ин тарҳ ба гурӯҳи ихтиёриён дар соҳае, ки бисёр ташкилотҳо аз рамзҳои монанд истифода мебаранд, симои хосро мебахшад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Firefly Songling Volunteer Ҳувияти Бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Firefly Songling Volunteer Ҳувияти Бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Firefly Songling Volunteer Ҳувияти Бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Tags: Branding, Firefly, Volunteer Service, Yellow, Hope
Production Technology: Technology / Professional printing, embroidery and hot stamping technology.
Design Challenge: Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
Research: Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Inspiration: The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
Project Duration: The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
Patents: Copyrights belong to SoFeng Design, 2020.
Team Members: Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
Image Credits: Photographer / Jiayi Lu