Imagine Center Шахсияти Визуалӣ by Satie Eljack

Imagine Center Шахсияти Визуалӣ by Satie Eljack is a highly esteemed winner of the very prestigious 2021 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

НуқраГрафика· 2021

Imagine Center Шахсияти Визуалӣ

by Satie Eljack

Client: Satie

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imagine Center Шахсияти Визуалӣ

Ҳадаф ин истифодаи шаклҳо, рангҳо ва техникаи тарроҳӣ буд, ки аз позаҳои йога илҳом гирифта шудаанд. Тарҳрезии зебои дохилӣ ва марказ, ба меҳмонон таҷрибаи осоиштаи таҷдиди нерӯи худро пешкаш мекунад. Аз ин рӯ, тарроҳии логотип, васоити ахбори омма, унсурҳои графикӣ ва бастабандӣ таносуби тиллоӣ барои доштани шахсияти визуалии комилро риоя мекард, зеро интизор меравад, ки ба меҳмонони марказ дар таҷрибаи хуби муошират тавассути санъат ва тарроҳии марказ кӯмак расонад. Дизайнер таҷрибаи мулоҳиза ва йогаро дар тарҳрезӣ таҷассум кардааст.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Imagine Center Шахсияти Визуалӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Imagine Center Шахсияти Визуалӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Imagine Center Шахсияти Визуалӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Dimensions & Packaging: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Tags: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Production Technology: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Design Challenge: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Research: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Inspiration: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Project Duration: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Operation Flow: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.