I Love You From Afar Ижтимоӣ by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Ижтимоӣ by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Ҷоизаи биринҷии A' Design Award in Дизайни таблиғот, маркетинг ва иртибот Competition Category.

БиринҷТаблиғот· 2021

I Love You From Afar Ижтимоӣ

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Ҷоизаи биринҷии A' Design Award Winner in Таблиғот Category

13,549

Verified Award Winner

Verify Award Status for #123514

View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Ижтимоӣ

Дар оғози пандемия, вақте ки ҳама дар Чили дар карантин буданд, ҳамаи мағозаҳои Miniso пӯшида шуданд ва барои нигоҳ доштани таъаҳҳудот ба аудиториааш, кампанияи "Ман шуморо аз дур дӯст медорам" эҷод карда шуд, ки 100% онлайн иҷро мешавад ва ҳазорҳо ғояро барои саргарм кардани истеъмолкунандагонаш, вақте ки онҳо дар хона монда буданд, пешниҳод менамояд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

I Love You From Afar Ижтимоӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки I Love You From Afar Ижтимоӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. I Love You From Afar Ижтимоӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax