La Boutique Jzn Тарҳрезии дохилии дӯкони қаннодӣ by Millton Yu

La Boutique Jzn Тарҳрезии дохилии дӯкони қаннодӣ by Millton Yu is a highly esteemed winner of the very prestigious 2021 Ҷоизаи биринҷии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

БиринҷДохилӣ· 2021

La Boutique Jzn Тарҳрезии дохилии дӯкони қаннодӣ

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

Ҷоизаи биринҷии A' Design Award Winner in Дохилӣ Category

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Colors

The Design

About La Boutique Jzn Тарҳрезии дохилии дӯкони қаннодӣ

Матни китоб: La Boutique Jzn тарҳрезии дохилии дӯкони қаннодӣ дар Тайбэй, Тайван мебошад, ки моҳи ноябри соли 2019 ба анҷом расидааст. Фазои 68 метри мураббаъ бренди қаннодии садсоларо ба тарзи муосир муаррифӣ мекунад. Ранги матти тиллоӣ-гулобӣ ранги суркҳи анъанавии ҷашнвораҳоро иваз намуда, ба дӯкон хусусияти нарм ва оромро мебахшад. Шаклҳои мураббаъ ва доира ҳамчун рамзҳои бренд амал мекунанд ва дар нақшу нигори панҷараи чинии тирезаҳо, шакли шифт, канори каҷи пешхон, дарҳои кабинети аз ротанг бофташуда ва пуштии курсиҳо, инчунин хатҳои металлие, ки дар фарш ҷойгир шудаанд, зоҳир мешаванд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

La Boutique Jzn Тарҳрезии дохилии дӯкони қаннодӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки La Boutique Jzn Тарҳрезии дохилии дӯкони қаннодӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. La Boutique Jzn Тарҳрезии дохилии дӯкони қаннодӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.