Qin Силсилаи Постерҳо by Kaidi Mao is a highly esteemed winner of the very prestigious 2021 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2021

Qin Силсилаи Постерҳо

by Kaidi Mao

Client: Kaidi Mao

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qin Силсилаи Постерҳо

Цин силсилаи постерҳое мебошад, ки анъанаи наққошии манзараи Чинро тавассути расонаи рақамӣ аз нав тафсир мекунад. Номи Цин аз калимаи чинии ба маънои ба дарун гузаштан ё нафуз кардан гирифта шудааст ва аломати хаттӣ аломатҳои об ва дилро муттаҳид мекунад. Тасвирҳо аз аксҳо сар мешаванд ва сипас бо абзорҳои рақамӣ ба монанди Photoshop, Cinema 4D ва Procreate таҳия мешаванд. Силсила дар ду андоза таҳия шудааст ва метавонад дар чоп ё дар экран, дар галерея ё дар хона намоиш дода шавад. Мақсад ифодаи нуқтаи назари таоистии табиат барои тамошобинони байналмилалӣ мебошад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Qin Силсилаи Постерҳо ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Qin Силсилаи Постерҳо ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Qin Силсилаи Постерҳо эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
Dimensions & Packaging: There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
Tags: Art, poster, Taoism, culture, landscape, painting
Production Technology: The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
Design Challenge: The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
Research: This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
Inspiration: As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
Project Duration: The project started in September 2019, finished in May 2020 in Los Angeles.
Operation Flow: These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.