NewForm Фазои намоишгоҳӣ by Huainan Jia and Jian Zhu

NewForm Фазои намоишгоҳӣ by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

НуқраДохилӣ· 2022

NewForm Фазои намоишгоҳӣ

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category

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The Design

About NewForm Фазои намоишгоҳӣ

NewForm як интерьери толори намоишӣ барои як бренди итолиёвии маҳсулоти ҳаммом мебошад, ки масоҳати 224 метри мураббаъро дар Шанхай фаро мегирад. Тарроҳӣ аз идеяи бренд оид ба пайдоиш дар табиат пайравӣ мекунад. Нақша ва масири боздидкунандагон дар асоси иваршавии рӯшноӣ ва торикӣ асос ёфта, мағозаро ба якчанд фазои пайвастшуда тақсим мекунад. Ҳуҷраи мудаввар инсталятсияи бадеии овезонеро бо номи "Рақси об" дар бар мегирад, ки дар зери нур ба қатраи об шабоҳат дорад. Тирезаи хурди камоншакл бо чорчӯбаи бамбуки хитоӣ манзараи зиндаеро дар бар мегирад. Девори сабзи торик ва растаниҳои сабз тавассути минтақаи галерея давом мекунанд, ки дар он ҷо маҳсулот дар шароитҳои гуногун намоиш дода мешаванд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

NewForm Фазои намоишгоҳӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки NewForm Фазои намоишгоҳӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. NewForm Фазои намоишгоҳӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.