Jinlongquan Yanzhi Бастабандӣ by Jin Zhang

Jinlongquan Yanzhi Бастабандӣ by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Ҷоизаи оҳании A' Design Award in Дизайни бастабандӣ Competition Category.

ОҳанБастабандӣ· 2022

Jinlongquan Yanzhi Бастабандӣ

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

Ҷоизаи оҳании A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

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Colors

The Design

About Jinlongquan Yanzhi Бастабандӣ

Бренди Ҷинлонгчуан дар Ҳубей зиёда аз 40 сол аст. Ин дафъа, он як қатор пиво эҷод мекунад, ки метавонад фарҳанги Ҳубейро муаррифӣ кунад. Дизайнер барои ифодаи фарҳанги лаҳҷа аз хатти чинӣ истифода мекунад. Ҳамзамон, ӯ биноҳо ва системаи обтаъминкуниро дар Ҳубей (Хубэй обрӯи як музофот бо ҳазорон кӯл дорад), персонажҳо ва саҳнаҳои истеъмолиро ранг мекунад ва маззаи бештари зиндагӣ ва ҳисси мӯдро муттаҳид мекунад. Одамон метавонанд дар бораи лаҳҷаи рӯи шиша сӯҳбат кунанд. Дар тасвир ба зодгоҳи худ назар андозед, то муоширатро бо истеъмолкунандагон беҳтар созед.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Jinlongquan Yanzhi Бастабандӣ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Jinlongquan Yanzhi Бастабандӣ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Jinlongquan Yanzhi Бастабандӣ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang