Doaba Dhaba Бастабандии тӯлонии хӯрокворӣ by Akkshit Khattar

Doaba Dhaba Бастабандии тӯлонии хӯрокворӣ by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 Ҷоизаи биринҷии A' Design Award in Дизайни маҳсулот, лоиҳаҳо ва сабзи устувор Competition Category.

БиринҷМаҳсулоти устувор· 2022

Doaba Dhaba Бастабандии тӯлонии хӯрокворӣ

by Akkshit Khattar

Ҷоизаи биринҷии A' Design Award Winner in Маҳсулоти устувор Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Doaba Dhaba Бастабандии тӯлонии хӯрокворӣ

Доаба Дҳаба як низоми бастабандии тӯлонии хӯрокворӣ мебошад, ки барои як ошхонаи абрӣ (cloud kitchen) дар Ҳиндустон таҳия шудааст. Хӯрокҳои асосӣ дар ҳандӣ, кӯзаҳои гилини дастсохти ҳунармандони маҳаллӣ, бастабандӣ мешаванд, ки бо сарпӯши гилин пӯшида шуда, дар гарданаш нишонае бо ресмон баста мешавад. Нонҳои тунук ба монанди роти ва нон дар барги тару тозаи мавз печонида шуда, бо риштаи ҷут баста мешаванд. Пас аз он ҳарду маҳсулот дар халтаи аз коғази бозиофтшуда сохташуда ҷойгир карда мешаванд. Маводҳо биодеградатсияшаванда буда, пластики якборамасрафро иваз мекунанд. Расонидани хӯрок бо воситаҳои нақлиёти барқӣ анҷом дода мешавад, то изи карбон коҳиш ёбад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Doaba Dhaba Бастабандии тӯлонии хӯрокворӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Doaba Dhaba Бастабандии тӯлонии хӯрокворӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Doaba Dhaba Бастабандии тӯлонии хӯрокворӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensions & Packaging: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tags: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Production Technology: Handcrafted clay pots, Banana leaf & Recycled Paper
Design Challenge: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Research: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiration: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Project Duration: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Operation Flow: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.