Scentwalk Функсияи асосӣ: Ҳувияти корпоративӣ by Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Функсияи асосӣ: Ҳувияти корпоративӣ by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

НуқраГрафика· 2022

Scentwalk Функсияи асосӣ: Ҳувияти корпоративӣ

by Chao Yang, Yiyang Li and Yilin Wang

Client: Communication University of Zhejiang

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Scentwalk Функсияи асосӣ: Ҳувияти корпоративӣ

Матни китоб: Scentwalk як ҳувияти корпоративии консептуалӣ барои ширкати ояндае мебошад, ки хотираҳоро дар шакли бӯй истихроҷ ва нигоҳдорӣ мекунад. Логотип ихтисори номи бренд буда, аз идеяҳои молекулаҳои бӯй, маълумот, истихроҷ, ҷамъоварӣ ва роҳгардӣ сохта шудааст. Схемаи ранг фолгаи нуқрагини голографиро истифода мебарад, ки маводест намуди нуқрагин дошта, вале дар нур рангро инъикос мекунад, ки идеяи бетаранг будани газро, вале қобилияти эҷоди эҳсосотро дошта буданашро инъикос менамояд. Аломат динамикӣ буда, бо садои муайяне ҳамроҳ карда шудааст. Плакатҳо ва маҳсулоти вобаста ба худ, шарикон, оила ва дӯстон нигаронида шудаанд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Scentwalk Функсияи асосӣ: Ҳувияти корпоративӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Scentwalk Функсияи асосӣ: Ҳувияти корпоративӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Scentwalk Функсияи асосӣ: Ҳувияти корпоративӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions & Packaging: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tags: future, graphic, concept brand, poster, experimental
Production Technology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Research: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Duration: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Team Members: Chao Yang
Yiyang Li
Yinlin Wang.