Grassy Premiados Функсияи асосӣ: Бастабандии қаҳва by Dimitri Lociks

Grassy Premiados Функсияи асосӣ: Бастабандии қаҳва by Dimitri Lociks is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2022

Grassy Premiados Функсияи асосӣ: Бастабандии қаҳва

by Dimitri Lociks

Client: Grassy Caffè

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Colors

The Design

About Grassy Premiados Функсияи асосӣ: Бастабандии қаҳва

Grassy Premiados як тарҳи бастабандӣ барои қаҳваи махсуси бразилӣ мебошад. Қуттӣ шаклҳои органикӣ ва модулӣ дорад, ки аз тухмҳои дарахти маҳогонӣ, донаҳои қаҳва ва хамҳои меъмории модернистии Бразилия илҳом гирифта шудаанд. Шакли модулӣ имкони рӯи ҳам гузоштан ва намоиши барҷастаро дар рафҳо фароҳам меорад. Қуттӣ аз картон бо ламинатсияи матт, штампкунии гарм ва чопи якранга сохта шудааст. Қаҳва дар халтаи пластикӣ бо клапан нигоҳ дошта мешавад, ки донаҳоро аз оксиген муҳофизат мекунад. Тамғаи часпак дар пардаи металлӣ қуттиро мебандад ва маълумоти маҳсулотро дар бар мегирад, ки имкони фардикунонии зударо бо арзиши паст фароҳам меорад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Grassy Premiados Функсияи асосӣ: Бастабандии қаҳва ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Grassy Premiados Функсияи асосӣ: Бастабандии қаҳва асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Grassy Premiados Функсияи асосӣ: Бастабандии қаҳва офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensions & Packaging: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Tags: package, Brazilian coffee, biomimetic, bio design,
Production Technology: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Design Challenge: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Research: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspiration: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Project Duration: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Operation Flow: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Team Members: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Image Credits: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.