Firstar 37N Haiyun Маркази фурӯш by Song Hongyang and Li Xin

Firstar 37N Haiyun Маркази фурӯш by Song Hongyang and Li Xin is a highly esteemed winner of the very prestigious 2022 Ҷоизаи биринҷии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

БиринҷДохилӣ· 2022

Firstar 37N Haiyun Маркази фурӯш

by Song Hongyang and Li Xin

Client: SHENZHEN SD DESIGN Co., LTD

Ҷоизаи биринҷии A' Design Award Winner in Дохилӣ Category

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Verified Award Winner

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Colors

The Design

About Firstar 37N Haiyun Маркази фурӯш

Firstar 37N Haiyun маркази фурӯш барои лоиҳаи амволи истироҳатӣ дар Вэйхай, Шандун мебошад. Фазои дохилӣ 2500 метри мураббаъро дар бар мегирад. Тарроҳӣ аз афсонаҳои маҳаллӣ ва достонҳои классикии кишвари ҷодуӣ илҳом гирифтааст. Дар вестибюл, технологияи омезиши бисёрканалӣ ва моделҳои акрилӣ симои Кунпэнгро аз нав эҷод мекунанд. Минтақаи намоиши миражӣ ба тамошобинон имкон медиҳад, ки маҳсулотро дар шароити муросое омӯзанд. Минтақаи асосии мизи регӣ аз тобишҳои кабуди равшан ва равшании хира истифода мебарад, то оламеки бекаронро тасвир кунад, ки дар марказаш соатки офтобӣ ҷойгир аст. Дар минтақаи гуфтушунид, бари обии каҷшакл фазои росткунҷаро мулоим мегардонад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Firstar 37N Haiyun Маркази фурӯш ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Firstar 37N Haiyun Маркази фурӯш ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Firstar 37N Haiyun Маркази фурӯш эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.
Dimensions & Packaging: The area of this project is 2500 sqm.
Tags: Minimalist, Modern, Various materials, Light blue, Fairyland
Production Technology: In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.
Design Challenge: Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.
Research: In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.
Inspiration: The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.
Project Duration: The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.
Operation Flow: In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.
Team Members: Song Hongyang
Li Xin
Image Credits: Image #1: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #2: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #3: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #4: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #5: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.