Oct Ohbay Системаи Аломатгузории Роҳ by Updesign

Oct Ohbay Системаи Аломатгузории Роҳ by Updesign is a highly esteemed winner of the very prestigious 2022 Ҷоизаи оҳании A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

ОҳанГрафика· 2022

Oct Ohbay Системаи Аломатгузории Роҳ

by Updesign

Client: OCT Group

Ҷоизаи оҳании A' Design Award Winner in Графика Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oct Ohbay Системаи Аломатгузории Роҳ

Чин, шаҳри Шенҷен, 95 дарсади аҳолии онро муҳоҷироне ташкил медиҳанд, ки дар тӯли 30 соли охир ба ин минтақаи дарозу танги соҳилӣ омадаанд. Он ба Ню Йорк монанд аст, аммо афзоиши босуръати он маънои онро дорад, ки ҳаёт бениҳоят серташвиш аст. Ин шаҳри босуръаттарин дар ҷаҳон бояд чораҳое амалӣ созад, ки ноамнии муҳоҷирони худро осон кунанд. Боғи шаҳрӣ дар ин лоиҳа макони маъмултарин барои истироҳат бо соҳили дарози худ мебошад. Шағалҳо ҳамчун мавзӯи системаи аломатҳо интихоб шудаанд, зеро он бо таҷрибаи зиндагии муҳоҷирон ҳамоҳанг шуда, паҳлӯи инсонии шаҳрро нишон медиҳад.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Oct Ohbay Системаи Аломатгузории Роҳ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Oct Ohbay Системаи Аломатгузории Роҳ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Oct Ohbay Системаи Аломатгузории Роҳ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
Dimensions & Packaging: Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
Tags: Coastal, Signage, Park, Commercial, Hurricane, Waterfront
Production Technology: The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
Design Challenge: The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
Research: The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
Inspiration: The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
Project Duration: February 2020 Bao’an District, Shenzhen, Guangdong, China
Operation Flow: The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
Team Members: Zhang Yi（creative director）
Luo Xin （project manager）
Wen Yuehua（designer）
Image Credits: Updesign