2020 Super Star Маъракаи Таблиғотии Рӯйдод аз Andre Tehhsi Chen

Тарҳи 2020 Super Star Маъракаи Таблиғотии Рӯйдод аз Andre Tehhsi Chen ғолиби шоистаи ҷоизаи бонуфузи 2022 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни таблиғот, маркетинг ва иртибот мебошад.

БиринҷТаблиғот· 2022

2020 Super Star Маъракаи Таблиғотии Рӯйдод

аз ҷониби Andre Tehhsi Chen

Муштарӣ: Sports Administration, MOE, R.O.C (TAIWAN)

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Таблиғот

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Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #131229

Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи 2020 Super Star Маъракаи Таблиғотии Рӯйдод

2020 Super Star маъракаи таблиғотиест, ки барои як рӯйдоди солонаи варзишӣ, ки аз ҷониби ҳукумати Тайван дар Арени Тайпей баргузор мешавад, эҷод шудааст. Ин маърака тарбияи ҷисмониро тарғиб намуда, намудҳои гуногуни варзишро бо ҷомеа мепайвандад. Тайпографӣ шаклҳои хушнависиро дигаргун сохта, унсурҳои варзишӣ ба монанди тирандозӣ бо камон ва майдончаҳои теннисро дар бар мегирад. Нақшаи рангӣ аз нишони тирандозӣ бо камон гирифта шуда, ранҳои нилобӣ, сурх ва тиллоиро якҷо бо сиёҳу сафед истифода мебарад. Маърака плакатҳо, буклетҳо, пиктограммаҳои кинетикӣ, реклама ва хабарҳои телевизионӣ, графикаи ҳаракатнок ва таблоҳои рақамиро дар бар мегирад.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

2020 Super Star Маъракаи Таблиғотии Рӯйдод ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки 2020 Super Star Маъракаи Таблиғотии Рӯйдод ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. 2020 Super Star Маъракаи Таблиғотии Рӯйдод эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The “2020 Super Star: Sports Performance Event” is an annual sports show held by the Taiwan Government. The event aims to promote and connect different sports to the public and glorify the fantastic achievement that professional athletes achieved in Taipei Arena, Taiwan. The design was developed in various formats in the event, such as advertising posters, campaign brochures, kinetic pictograms, TVCF, background videos, motion graphics, and digital signage.
Андоза ва бастабандӣ: Advertising poster: Print/700 mm x 1000 mm
Campaign brochures: Print/256 mm x 184 mm/18 pages
Kinetic pictograms: AVI/APNG/10 set
TVCF: AVI/4K HDTV/30 Sec.
Background videos: AVI/4K HDTV/in the loop.
Motion graphic: AVI/APNG
Digital signage: Jpeg/Mp4/9:16/1080 x1920 Px
Banner : Jpeg/APNG/1250 x203 Px/1200 x620 Px/1200 x400 Px
Тегҳо: Typography, Kinetic Pictograms, Pattern, Motion Graphic, Taiwan, Sports Performance Event, Super Star, Archery, Tennis, Wrestling
Технологияи истеҳсол: The key visual design, patterns, and kinetic pictograms are made graphically. The team created the animation in After Effect for advertising motion graphics and generated the animated images with an APNG creation tool such as APNG Assembler. For the print graphic, the team layout the artworks in Illustrator.
Мушкилоти дизайн: The color plan and how the graphic communicates are significant challenges to create a fun, vibrant, and welcoming atmosphere for the key visual design. Three primary colors (C/M/Y) and K are the origin of every color, which symbolize the idea that every beginner devotes themselves to sports to always stay true to themselves. Based on the concept, the goal is to break free of the five colors of the Olympic rings and stick to the sports category promoted this year. We went to the color combination of the Archery target. We chose indigo, blood red, and glory gold yellow as symbols of the goal in every athlete’s mind and adjusted the hue/saturation to best fit the media we will access through the project.

Besides its cheerful color result, this advertising design brings a distinctively robust and bold visual impact with the sports elements integrated typography characteristics and repetitive pattern.

In order to find out what sports elements and symbols could be the leading concept for the public to catch the main idea of this event, the whole research and study is the result and great effort of both design team and related Sports Associations in Taiwan.
Таҳқиқот: The design of “2020 Super Star: Sports Performance Event” is based on promoting the importance of physical education, connecting different sports to the public, and glorifying the fantastic achievement of professional athletes of Taiwan. Take the Archery target to represent the concept of goals and apply the color plan of this project. There could be different goals for athletes in specific points; start points, turning points, and viewpoints, the design shaped the idea with the points (circles.) Transformed the round shapes into different sports pictograms and key visual patterns.
Илҳом: The typography in this advertising communication design visualizes the momentum of every sport by transforming the calligraphy form and includes vital sports elements in the event into its structure, such as archery, tennis court. Colors were a significant focus on this occasion, with the goal being to break free of the five colors of the Olympic rings and stick to the sports category promoted this year. For inspiration, we went to the vibrant colors of an archery target. We chose indigo, blood red, and glory gold yellow as symbols of the goal in every athlete’s mind and assisted with black and white colors.
Давомнокии лоиҳа: The project started in January 2020 and finished in December 2020, and the advertising and campaign series were released and exhibited in September 2020. “2020 Super Star: Sports Performance Event” was held on September 19 in Taipei Arena, Taiwan. More than 30,000 audiences from the country will participate in the event.
Ҷараёни кор: It's the first time to promote a national sports event with key patterns and kinetic pictograms since mascot is the most popular communication design in the related events. To create pattern and kinetic pictograms with novelty, here are the creative directions: 1. To promote sports and physical education as the primary purpose, the design of key patterns integrated into the momentum, strength, and beauty that sports show of each race. 2. To communicate with the joy, intuition, and fun of sports, the design of motion graphics illustrates the characteristic of athletes in the different sports categories.
Патентҳо: copyrights: Copyrights belong to Sports Administration, M.O.E, R.O.C (TAIWAN), 2020.
Аъзои гурӯҳ: Art Director: Andre Teh-hsi Chen
Designer: Han-Long Lee
Designer: Mu-Yun Ke
Designer: Shi-Xuan Kuo
Designer: Chun-Wei Chiu
Ҳуқуқи тасвирҳо: Image #1: Andre Teh-hsi Chen
Image #2: Andre Teh-hsi Chen
Image #3: Andre Teh-hsi Chen
Image #4: Andre Teh-hsi Chen
Image #5: Andre Teh-hsi Chen
Video Credits: Sports Administration, M.O.E, R.O.C (TAIWAN)
PDF: Andre Teh-hsi Chen