Insecta Iridesse Каталоги чопии фурӯш аз Plus Collaboratives

Тарҳи Insecta Iridesse Каталоги чопии фурӯш аз Plus Collaboratives ғолиби шоистаи ҷоизаи бонуфузи 2022 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни таблиғот, маркетинг ва иртибот мебошад.

НуқраТаблиғот· 2022

Insecta Iridesse Каталоги чопии фурӯш

аз ҷониби Plus Collaboratives

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Таблиғот

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Дар бораи Insecta Iridesse Каталоги чопии фурӯш

Insecta Iridesse каталоги чопии фурӯшест, ки барои муаррифии эффектҳои чопи металлӣ таҳия шудааст. Ин каталог намунаи стандартии рангро бо рӯзномаи як кашшофи хаёлӣ иваз мекунад, ки навъҳои тасаввурии ҳашароти нодирро ҳуҷҷатгузорӣ мекунад. Сӣ ашёи зевари ҷавоҳирмонанд, аз ҷумла дастпонаҳо, гарданбандҳо, зевари мӯй, гӯшворҳо ва сӯзанҳо, тақрибан пурра аз коғаз сохта шуда, бо ранггузарҳои махсуси тиллоӣ, нуқрагӣ ва сафед чоп шудаанд. Ин фолио дар коғазҳои рӯйпӯшдор ва рӯйпӯшнашуда харитаҳои печонидашуда, чиптаҳо, буридаҳои рӯзнома ва сертификатҳоро дар бар мегирад. Тамошобинон даъват карда мешаванд, ки ҳар як эффекти чопро аз наздик тафтиш кунанд.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

Insecta Iridesse Каталоги чопии фурӯш ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Insecta Iridesse Каталоги чопии фурӯш асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Insecta Iridesse Каталоги чопии фурӯш офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Андоза ва бастабандӣ: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Тегҳо: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Технологияи истеҳсол: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Мушкилоти дизайн: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Таҳқиқот: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Илҳом: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Давомнокии лоиҳа: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Ҷараёни кор: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Аъзои гурӯҳ: PLUS Collaboratives
Ҳуқуқи тасвирҳо: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.