Enjoy Happy Food Тарҳрезии Хидмат аз Ting-Han Chen

Тарҳи Enjoy Happy Food Тарҳрезии Хидмат аз Ting-Han Chen ғолиби шоистаи ҷоизаи бонуфузи 2022 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни мета, стратегӣ ва хидматрасонӣ мебошад.

НуқраХидмат· 2022

Enjoy Happy Food Тарҳрезии Хидмат

аз ҷониби Ting-Han Chen

Муштарӣ: Play Design Lab

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Хидмат

1,205,029

Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #131529

Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Enjoy Happy Food Тарҳрезии Хидмат

Ин лоиҳаи тарроҳӣ нишон медиҳад, ки чӣ гуна як фурӯшандаи моҳии анъанавӣ ба бренди муосири тиҷорати электронии иҷтимоӣ ҳамчун вокуниш ба эпидемия ва бартараф кардани фарқият байни хариди анъанавии бозори моҳӣ ва тарзи ҳаёти онлайн харид. Бренд ба касбияти 40-солаи моҳидории фурӯшанда, роҳи анъанавии муоширати иҷтимоии муштариён асос ёфтааст ва аз муштариён тавассути Line (як барномаи аз ҳама истифодашавандаи иҷтимоӣ дар Тайван) фармоишҳои фармоишӣ мегирад, то тару тозатарин ва ҳаррӯзаро пешкаш кунад. мохии бахрй сайд кард ва дастурхои пухтупазро тавсия дод.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

Enjoy Happy Food Тарҳрезии Хидмат ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Enjoy Happy Food Тарҳрезии Хидмат асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Enjoy Happy Food Тарҳрезии Хидмат офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Андоза ва бастабандӣ: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Тегҳо: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Технологияи истеҳсол: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Мушкилоти дизайн: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Таҳқиқот: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Илҳом: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Давомнокии лоиҳа: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Ҷараёни кор: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Аъзои гурӯҳ: Design: Ting-Han Chen