Mao Xin Tea House Шахсияти Визуалӣ by ChingYu Liu

Mao Xin Tea House Шахсияти Визуалӣ by ChingYu Liu is a highly esteemed winner of the very prestigious 2022 Ҷоизаи оҳании A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

ОҳанГрафика· 2022

Mao Xin Tea House Шахсияти Визуалӣ

by ChingYu Liu

Client: BlackLiuStudio

Ҷоизаи оҳании A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #132541

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mao Xin Tea House Шахсияти Визуалӣ

Чойхонаи Мао Син барои ба вуҷуд овардани зебоии чойи шарқӣ ва фарҳанги он буд. Махсусан ин чой хосият дорад, ки ба ҳар як реша ду барг аст. Вақте ки онҳо онро бо фарҳанги чойи маҳаллӣ муттаҳид мекунанд, онро бо фарҳанги Зен пайваст кардан хеле осон аст, зеро бисёре аз қитъаҳо ба шакли даврашакл монанд ба боғи сангии Ҷопон ҷойгир шудаанд.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Mao Xin Tea House Шахсияти Визуалӣ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Mao Xin Tea House Шахсияти Визуалӣ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Mao Xin Tea House Шахсияти Визуалӣ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimensions & Packaging: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tags: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Production Technology: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Design Challenge: Finding the right design to attract the attention of a younger generation of new users.
Research: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiration: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Project Duration: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Operation Flow: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Team Members: ChingYu-Liu
Image Credits: ChingYu-Liu, 2021.