Tsingtao Beer Primary Function: Бастабандии қуттии ҳадяи оби ҷав by Tsingtao Brewery Culture Media Co., Ltd.

Tsingtao Beer Primary Function: Бастабандии қуттии ҳадяи оби ҷав by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2022

Tsingtao Beer Primary Function: Бастабандии қуттии ҳадяи оби ҷав

by Tsingtao Brewery Culture Media Co., Ltd.

Client: Tsingtao Brewery Culture Media Co.,Ltd.

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsingtao Beer Primary Function: Бастабандии қуттии ҳадяи оби ҷав

Book Text: Оби ҷави Tsingtao бастабандии қуттии ҳадяест, ки барои 120-солагии бренд эҷод шудааст. Дизайн се оби ҷави классикии Pilsner-ро дар бар мегирад ва бар асоси меъмории фарқкунандаи Циндао асос ёфтааст. Тасвир нишонаҳои маҳаллиро бо фарҳанги бренд муттаҳид карда, робитаи байни бренд ва фарҳанги минтақавиро нишон медиҳад. Ғилофи берунӣ ба ҳарду тараф кушода мешавад, ки ин ҳаракат аз шукуфтани гулҳои хмел, яке аз ҷузъҳои оби ҷав, илҳом гирифтааст. Оби ҷав ҳангоми кушодани қуттии ҳадя ошкор мешавад. Коғази махсус истифода шуда, истеҳсолот чопи UV, зарбкунии гарм ва барҷастасозиро дар бар мегирад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Tsingtao Beer Primary Function: Бастабандии қуттии ҳадяи оби ҷав ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Tsingtao Beer Primary Function: Бастабандии қуттии ҳадяи оби ҷав асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Tsingtao Beer Primary Function: Бастабандии қуттии ҳадяи оби ҷав офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Dimensions & Packaging: Width 276mm x Depth 90mm x Height 286mm
Tags: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Production Technology: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Design Challenge: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Research: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inspiration: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Project Duration: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Operation Flow: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Team Members: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu