Idun Red Heart Шарбати Себ by Evan Chen is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2022

Idun Red Heart Шарбати Себ

by Evan Chen

Client: Lascaux Design Institute Inc.

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Idun Red Heart Шарбати Себ

Олиҳаи ҷавонӣ, ки себи тиллоӣ ҳукмронӣ мекунад: Идун. Тасвири асосӣ ба рассом Ҷон Бауэр эҳтиром мегузорад, ки Идунро истихроҷ мекунад ва онро аз нав тарҳрезӣ мекунад, то муҳити зебои парвариши себро дар бар гирад. Себҳои дасти олиҳа дар тамғаи шиша холӣ карда мешаванд, то афшураи себи сурхро дар зери тамға нишон диҳанд, ки хосиятҳои табиии себро ифода мекунанд. Се себ бо раванди тамғазании тиллоӣ коркард карда мешавад, то се себи тиллоие, ки аз олиҳаи ҷавонӣ гирифта шудааст, барои фишурда ба афшура.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Idun Red Heart Шарбати Себ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Idun Red Heart Шарбати Себ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Idun Red Heart Шарбати Себ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang