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Shijian Chuxin Бастабандии Чой by Longxiang Li

Shijian Chuxin Бастабандии Чой by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Ҷоизаи тиллоии A' Design Award in Дизайни бастабандӣ Competition Category.


ТиллоБастабандӣ· 2022

Shijian Chuxin Бастабандии Чой

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Ҷоизаи тиллоии A' Design Award Winner in Бастабандӣ Category

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The Design

About Shijian Chuxin Бастабандии Чой

Shijian Chuxin ин тарҳи бастабандӣ барои чой мебошад. Дар тарҳ тасвирҳое истифода шудаанд, ки аз боғҳои экологии чойи Гуйчжоу, қурбоққаҳо, фароштурукҳо, чойчинон ва дарёи Чишуй илҳом гирифтаанд. Тасвирҳо дар услуби чинӣ экологияи минтақаи истеҳсолотро инъикос намуда, ба бренд забони визуалии хосе мебахшанд, ки ба истеъмолкунандагони ҷавонтар нигаронида шудааст. Коғази печонидан аз коғази махсуси сафед сохта шуда, бо тасвирҳо чоп карда шудааст. Қуттӣ бо чопи лазерӣ ва нақшзании тиллоии гарм оро дода шудааст ва андозаи он 300 ба 120 ба 80 миллиметр мебошад. Қуттӣ ба осонӣ кушода мешавад ва маводи оддии он барои истеҳсоли оммавӣ мувофиқ аст.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Shijian Chuxin Бастабандии Чой ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Shijian Chuxin Бастабандии Чой ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Shijian Chuxin Бастабандии Чой эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging
Packing box size: 300mm X 120mm X H80mm
Tags
Simple, modern, illustration
Production Technology
The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge
The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research
highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration
Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration
The project was launched in July 2020 and completed in October 2020
Operation Flow
The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members
Longxiang Li

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