Dragon Boat Festival Packaging Қуттии тӯҳфа by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Қуттии тӯҳфа by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2022

Dragon Boat Festival Packaging Қуттии тӯҳфа

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

Verify Award Status for #134172

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Қуттии тӯҳфа

Бастабандии Ҷашни Заврақи Аждаҳо як қуттии тӯҳфаест, ки барои Ҷашни Заврақи Аждаҳои Чин офарида шудааст. Қуттии берунӣ ба шакли аждаҳо сохта шудааст, ки баргҳои явшон бадани онро тасвир мекунанд ва донаҳои барги най тарозҳояшро ташкил медиҳанд. Қуттии дарунӣ ду аждаҳоро тасвир мекунад, ки зунзу дар даст доранд, нақше, ки дар фарҳанги Чин маънои бахти дукарата дорад. Ҳангоме ки сарпӯш бардошта мешавад, чор паҳлуи қуттии дарунӣ бо қувваи ҷозиба, монанди пардаи баланд мешаванда, боз мешаванд. Қутти аз коғази ба муҳити зист бехатар бо кандакории коғазии сеченака ва картони қабат-қабат сохта шудааст. Тарҳ орзуҳои саломатӣ ва бахти некро ифода мекунад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Dragon Boat Festival Packaging Қуттии тӯҳфа ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Dragon Boat Festival Packaging Қуттии тӯҳфа асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Dragon Boat Festival Packaging Қуттии тӯҳфа офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu