Freeze Dried Бастабандии қаҳва by Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Бастабандии қаҳва by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Ҷоизаи тиллоии A' Design Award in Дизайни бастабандӣ Competition Category.

ТиллоБастабандӣ· 2022

Freeze Dried Бастабандии қаҳва

by Shanghai Yuanshang Culture Communication Co., Ltd.

Client: Huzhou Jinnuokang Health Technology Co., Ltd.

Ҷоизаи тиллоии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

Verify Award Status for #134719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeze Dried Бастабандии қаҳва

Freeze Dried як тарҳи бастабандии қаҳва аст, ки барои бозори истеъмолкунандагони ҷавон офарида шудааст. Бастабандӣ намуди муосирро бо унсурҳои фарҳанги анъанавии Чин муттаҳид мекунад. Консепсияи визуалӣ бар пояи панҷ унсур — тилло, чӯб, об, оташ ва замин — сохта шуда, рангҳои анъанавии чиниро истифода мебарад. Дар як банкаи калон якчанд банкаҳои хурдтар ҷойгир мешаванд, аз ин рӯ маҷмӯа барои нигоҳдорӣ ва интиқол осон аст. Ҳар банкаи хурд дубора маҳкамшаванда аст, ки ин ба назорати миқдори қаҳваи истифодашаванда кӯмак мекунад. Тамғаи берунӣ дар коғази қабатдор чоп шудааст ва банкаҳои хурд аз полипропилен сохта шудаанд.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Freeze Dried Бастабандии қаҳва ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Freeze Dried Бастабандии қаҳва ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Freeze Dried Бастабандии қаҳва эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensions & Packaging: Diameter 95mm
Height 130mm
Tags: Ingenious, Quality, Fashion
Production Technology: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Design Challenge: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Research: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiration: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Project Duration: The project started in Shanghai in November 2020 and ended in May 2021.
Operation Flow: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.