Qyf Тарроҳии дохилии бутик by Sun Concepts Office

Qyf Тарроҳии дохилии бутик by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

НуқраДохилӣ· 2022

Qyf Тарроҳии дохилии бутик

by Sun Concepts Office

Client: Sun Concepts

Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category

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Verified Award Winner

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Colors

The Design

About Qyf Тарроҳии дохилии бутик

Qyf тарроҳии дохилии як бутики бисёрбрендӣ дар Вуҳан, Чин мебошад, ки масоҳати умумии сохташудаи он 270 метри мураббаъ аст. Мағоза доираи васеи маҳсулотро пешниҳод мекунад, аз ин рӯ намоиш ба ҷои қаторҳои зиёди рафҳо, ба ҳамвориҳои калон асос ёфтааст. Ин ҳалли содда фазоро мукаммал нигоҳ медорад. Оинаҳо фазои дохилиро инъикос карда, онро амиқтар нишон медиҳанд. Металл, санг ва шиша шаклҳои содаи геометриро ташкил медиҳанд. Сатҳҳои калони шишагӣ мағозаро ба намоишгоҳе барои пиёдагардон табдил медиҳанд. Роҳи давравӣ бозгардандагонро аз назди ҳар як ашёи намоишӣ мегузаронад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Qyf Тарроҳии дохилии бутик ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Qyf Тарроҳии дохилии бутик асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Qyf Тарроҳии дохилии бутик офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie