Stories of Communication Тарроҳии Ҳувияти Бренд by Mengyi Xie

Stories of Communication Тарроҳии Ҳувияти Бренд by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2022

Stories of Communication Тарроҳии Ҳувияти Бренд

by Mengyi Xie

Client: School of Communication, East China Normal University

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Тарроҳии Ҳувияти Бренд

Ҳикояҳои Коммуникатсия тарроҳии ҳувияти визуалӣ мебошад, ки барои панҷдаҳумин солгарди мактаби коммуникатсияи як донишгоҳ офарида шудааст. Логотипи асосӣ як тасвири геометрӣ дар асоси рақами 15 мебошад. Аз логотипи асосӣ, як оилаи иборат аз 100 логотипи фаръӣ таҳия шудааст. Ҳар як логотипи фаръӣ як ҳикоя, ихтироот ё ташаббусро аз таърихи коммуникатсия муаррифӣ мекунад, аз ресмонҳои гиреҳдор, ки дар давраи пеш аз таърих истифода мешуданд, то нахустин рӯзнома ва шабакаи ҷаҳонии интернет. Логотипҳои фаръӣ бо тартиби хронологӣ ба намоиш гузошта шуда, дар постерҳо, даъватномаҳо, буклетҳо, намоишҳои макони баргузорӣ ва тӯҳфаҳои ёдгорӣ истифода мешаванд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Stories of Communication Тарроҳии Ҳувияти Бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Stories of Communication Тарроҳии Ҳувияти Бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Stories of Communication Тарроҳии Ҳувияти Бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie