Atun Маҳсулоти Рӯшноӣ by Mohamed Selim El Kady

Atun Маҳсулоти Рӯшноӣ by Mohamed Selim El Kady is a highly esteemed winner of the very prestigious 2022 Ҷоизаи биринҷии A' Design Award in Дизайни маҳсулот ва таҷҳизоти равшаноӣ Competition Category.

БиринҷРавшаноӣ· 2022

Atun Маҳсулоти Рӯшноӣ

by Mohamed Selim El Kady

Client: Selim El Kady Design Studio

Ҷоизаи биринҷии A' Design Award Winner in Равшаноӣ Category

26,833

Verified Award Winner

Verify Award Status for #136270

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Atun Маҳсулоти Рӯшноӣ

Торикй фаро мегирад, замин хомуш аст, офаридгорашон дар уфуки худ дам мегирад. Дар субҳидам, ки аз уфуқ бармехезад, ҳамчун диск дар рӯз медурахшад, шумо зулмотро нест мекунед, нурҳои худро мебахшед ва ду кишвар дар ҷашнвораи Гимн Атен Бузург ҳастанд. Ин маҳсулот аз рамзи фиръавнӣ аз мувозинат, қувват ва реинкарнатсия Djed илҳом гирифта шудааст. Djed дар сардтарин ва ториктарин шабҳои сол ҳамчун ёдоварӣ барои пайваст шудан ба нури адолат эҳё шуд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Atun Маҳсулоти Рӯшноӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Atun Маҳсулоти Рӯшноӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Atun Маҳсулоти Рӯшноӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Atun is originated from the Ancient Egyptian Civilization, Its aims to integrate between ancient Egyptian culture aesthetics and modern Egyptian identity , where it results in distinguished products representing Egyptian culture and has a positive impact on the consumers.
Dimensions & Packaging: The products dimensions are:
The lighting product that contains Gold plated copper and wood is 16cm x 16cm x 27cm
The lighting product that contains Wood and glass is 10cm x 10cm x 45cm
The product that contains Copper and glass is 9cm x 9cm x 25cm
Tags: Lighting, Home Accessories, Djed, Sculpture, Cultural design, Emotional design, Handmade, Egyptian Civilization
Production Technology: I start from drawing the sketch, Passing through AutoCAD program then 3D MAX and CNC milling, In the production process we use a sample manual lathe machine and Laser cutter, The materials used in the design are environment-friendly, recycled and can be sustainable. These same materials were used by the Ancient Egyptians in their crafts, 1.Asersus wood 2.Alabaster Marble 3.Marmar Stone 4.Borosilicate glass 5. gold plated copper.
Design Challenge: The challenge was to design new lighting products that is shaped to be related to the Ancient Egyptian Civilization and the integration between the cultural design and emotional design.
Research: The entire research is integrated around the ancient Egyptian beliefs and about the importance of light and what it represents to the ancient Egyptian. We found the great Hymn of Akhtitatun to Aten that was found in the cemetery in the tombs of Tell El-Amarna, and how Djed hieroglyph was a pillar-like symbol that represented stability. It was also sometimes used to represent Osiris himself.
Inspiration: Darkness envelops, the land is in silence, their creator is resting in his horizon.
At daybreak, arisen from the horizon, shining as the disk in day,
you remove the darkness, you grant your rays,
and the two lands are in festival
Great Aten Hymn.
This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteousness.
Project Duration: Duration: The idea started in 2018 and was first exhibited in October 2018 then again in November 2021 both in Cairo Design Award.
Location: Cairo, Egypt.
Operation Flow: The product is well designed. The details of its parts allow the user to handle the product in a comfortable way. It provides a uniform level of illumination throughout the space independently of other lighting sources. Moreover, its purpose is to ensure safe and ' easy traffic, as well as to create an overview of the room.
Image Credits: Image #1: Photographer Mostafa Mahmoud, Atun, 2020.
Image #2: Photographer Mostafa Mahmoud, Atun, 2020.
Image #3: Photographer Mostafa Mahmoud, Atun, 2022.
Image #4: Photographer Mostafa Mahmoud, Atun, 2020.
video by: V digital, Atun,2022.