Li Beer Бастабандии Пиво by China Resources Snow Breweries

Li Beer Бастабандии Пиво by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2022 Ҷоизаи тиллоии A' Design Award in Дизайни бастабандӣ Competition Category.

ТиллоБастабандӣ· 2022

Li Beer Бастабандии Пиво

by China Resources Snow Breweries

Client: China Resources Snow Breweries

Ҷоизаи тиллоии A' Design Award Winner in Бастабандӣ Category

59,800

Verified Award Winner

Verify Award Status for #136752

View at A' Design Award Press Release Award Badge

Colors

The Design

About Li Beer Бастабандии Пиво

Ли як тарҳи бастабандии тӯҳфавӣ барои пиво мебошад. Шишаи он шакли худро аз кӯзаи сафолии Шуанг-Эр-Ни-Юй, ки дар макони фарҳангии Яншао ёфт шудааст, гирифтааст. Нақшҳои рӯи он ба мавҷҳои анъанавии об ва рахҳои моҳӣ монанданд. Дар бастабандӣ усули барҷастакорӣ истифода шудааст, аз ин рӯ нақшу нигорро бо ламс ҳис кардан мумкин аст. Тасвирҳои зебо ва ҳуруфи қадимӣ ҳисси таърихӣ мебахшанд. Бастабандӣ бо кандани мӯҳри болоӣ кушода мешавад. Ин тарҳ таърихи қадимии пивопазӣ дар Чин ва дастури анъанавии чиниро, ки барои пивои дохили он истифода шудааст, ҷашн мегирад.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Li Beer Бастабандии Пиво ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Li Beer Бастабандии Пиво ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Li Beer Бастабандии Пиво эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensions & Packaging: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Production Technology: The bottle is made of glass.
Design Challenge: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Research: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiration: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Project Duration: The project started in 2020 and finished in June, 2021.
Operation Flow: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.