Sxdesign Primary Function: Ҳувияти бренд by Sxdesign

Sxdesign Primary Function: Ҳувияти бренд by Sxdesign is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

НуқраГрафика· 2022

Sxdesign Primary Function: Ҳувияти бренд

by Sxdesign

Client: Sxdesign

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

45,910

Verified Award Winner

Verify Award Status for #137585

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sxdesign Primary Function: Ҳувияти бренд

Book Text: Sxdesign ҳувияти брендест, ки барои як студияи дизайн дар Пекини Чин сохта шудааст. Ҳар як ҷузъиёти логотип ба таносуби 1:1.414 пайравӣ мекунад, ки ба нишона намуди фишурда ва мураттаб мебахшад. Унсурҳои хурди графикӣ дар кунҷҳо аломатҳои иқтибосро ба ёд меоранд ва росткунҷаҳои логотипро чорчӯба мекунанд. Ин ҷобаҷогузорӣ нишонаро симметрӣ месозад ва ба иқтибос, аломатгузорӣ ва тафсири забон ва ғояҳо ишора мекунад. Тавассути графикаи ҳаракатӣ, логотип метавонад ба шакли анъанавии хитоии номи студия табдил ёбад, ки анъана ва дизайни муосирро мепайвандад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Sxdesign Primary Function: Ҳувияти бренд ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Sxdesign Primary Function: Ҳувияти бренд асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Sxdesign Primary Function: Ҳувияти бренд офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Dimensions & Packaging: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Tags: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Production Technology: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Design Challenge: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Research: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspiration: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Project Duration: Fr. November 2021 to January 2022, Beijing, China.
Operation Flow: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patents: Sxdesign
Team Members: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Image Credits: Sxdesign