Audemars Piguet Тарҳрезии дохилии осорхона by Atelier Brueckner

Audemars Piguet Тарҳрезии дохилии осорхона by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 Ҷоизаи тиллоии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

ТиллоДохилӣ· 2022

Audemars Piguet Тарҳрезии дохилии осорхона

by Atelier Brueckner

Client: Audemars Piguets

Ҷоизаи тиллоии A' Design Award Winner in Дохилӣ Category

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Verified Award Winner

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Colors

The Design

About Audemars Piguet Тарҳрезии дохилии осорхона

Musee Atelier Audemars Piguet фазои дохилии осорхонаест, ки барои истеҳсолкунандаи соатҳои швейтсарӣ офарида шудааст. Намоишгоҳ 1100 метри мураббаъро дар бар мегирад ва дар Ле Брассюси Швейтсария, деҳае, ки ширкат дар он таъсис ёфта буд, ҷойгир аст. Тамошобинон бо роҳи спиралии ҷоришаванда бо нақли муназзам ҳаракат мекунанд ва ҳар як боб забони тарҳрезии хоси худро дорад. Ҳайкалҳо, автоматҳо ва инсталлятсияҳои кинетикӣ ба намоишгоҳ, ки аз ҷиҳати визуалӣ бо манзараи атроф пайваст аст, ритм мебахшанд. Инъикосҳо ва сояҳо вобаста ба вақти рӯз ва фасли сол тағйир меёбанд.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Audemars Piguet Тарҳрезии дохилии осорхона ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Audemars Piguet Тарҳрезии дохилии осорхона ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Audemars Piguet Тарҳрезии дохилии осорхона эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimensions & Packaging: The exhibition area is 1,100 sqm.
Tags: Watch, Audemars, Piguets, craftmanship, luxury
Production Technology: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Design Challenge: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Research: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiration: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Project Duration: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Operation Flow: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Team Members: Wassim Melki
Sungha Kim
Image Credits: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer