Roundooze Chickpea Snack Вазифаи асосӣ: Бастабандии газак by Salvita Bingelyte

Roundooze Chickpea Snack Вазифаи асосӣ: Бастабандии газак by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2022

Roundooze Chickpea Snack Вазифаи асосӣ: Бастабандии газак

by Salvita Bingelyte

Client: Salvita Design

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

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Colors

The Design

About Roundooze Chickpea Snack Вазифаи асосӣ: Бастабандии газак

Матни китоб: Roundooze Chickpea Snack тарҳи бастабандӣ барои нахӯди бирёншуда мебошад. Ин маҷмӯа ҳашт таъмро дар бар мегирад, ки шаш тои он ширин ва ду тои дигар намакин мебошанд. Таъмҳои ширин дар пасзаминаи сиёҳ ва таъмҳои намакин дар пасзаминаи хокистарӣ пешниҳод шудаанд. Табассуме, ки аз логотипи Roundooze гирифта шудааст, услуби визуалиро муайян мекунад. Ҳар як халта равзанаҳои буришхӯрдаи ба шакли чашмон ва даҳон дорад, то ки харидор пеш аз харид нахӯдро бубинад. Ҳарфҳои содда ва рангҳои кам намуди умумиро сабук ва бозигӯна нигоҳ медоранд. Андозаи ҳар як халта 145 мм бар 210 мм мебошад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Roundooze Chickpea Snack Вазифаи асосӣ: Бастабандии газак ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Roundooze Chickpea Snack Вазифаи асосӣ: Бастабандии газак ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Roundooze Chickpea Snack Вазифаи асосӣ: Бастабандии газак эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)