Una Luna Вазифаи асосӣ: Бастабандии маҳсулоти қаннодӣ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Ҷоизаи оҳании A' Design Award in Дизайни бастабандӣ Competition Category.
ОҳанБастабандӣ· 2022
Una Luna Вазифаи асосӣ: Бастабандии маҳсулоти қаннодӣ
Client: Sot B&d
Ҷоизаи оҳании A' Design Award Winner in Бастабандӣ Category
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About Una Luna Вазифаи асосӣ: Бастабандии маҳсулоти қаннодӣ
Матни китоб: Una Luna як тарҳи бастабандӣ барои силсилаи навъи олии қаннодии меваӣ мебошад, ки бо шоколади сиёҳи итолиёвӣ пӯшонида шудааст. Ду қуттӣ офарида шудааст, ки бо номҳои Cherry Garden ва Roses and Grapes, аз сатрҳои шеърҳои маъруфи украинӣ гирифта шудаанд. Ҳар як қуттӣ тасвири коллажиро дар бар мегирад, ки аз унсурҳои алоҳида ҷамъ шудааст, ва меваи истифодашуда дар ҳар як силсила дар композитсия такрор мешавад. Заминаи сиёҳ ва ҳарфнависии минималӣ ба он намуди муосир ва хушсимо мебахшад. Қуттиҳо бо технологияи офсетӣ чоп шуда, бо лаки мат ва барҷастасозии фолгаи мисӣ дар баъзе ҷузъиёти интихобшуда ороиш ёфтаанд.
The Recognition
About the Ҷоизаи оҳании A' Design Award
Una Luna Вазифаи асосӣ: Бастабандии маҳсулоти қаннодӣ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Una Luna Вазифаи асосӣ: Бастабандии маҳсулоти қаннодӣ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Una Luna Вазифаи асосӣ: Бастабандии маҳсулоти қаннодӣ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
- Dimensions & Packaging
- 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm - Tags
- Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
- Production Technology
- All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
- Design Challenge
- One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
- Research
- The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
- Inspiration
- Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
- Project Duration
- This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
- Operation Flow
- The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance
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