Abstract Illustrations Маҷмӯаи Тарроҳии Бренди Тасвирҳои Абстрактӣ by Nargiza Usmanova

Abstract Illustrations Маҷмӯаи Тарроҳии Бренди Тасвирҳои Абстрактӣ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Ҷоизаи оҳании A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

ОҳанГрафика· 2022

Abstract Illustrations Маҷмӯаи Тарроҳии Бренди Тасвирҳои Абстрактӣ

by Nargiza Usmanova

Client: TELS Group

Ҷоизаи оҳании A' Design Award Winner in Графика Category

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Colors

The Design

About Abstract Illustrations Маҷмӯаи Тарроҳии Бренди Тасвирҳои Абстрактӣ

Илҳом барои эҷоди тасвирҳои беназир барои маҷмӯаи бренди солона ҷустуҷӯи дарозмуддати услуби беназири абстрактӣ буд. Мо 10 композитсияҳои гуногуни расмӣ бо хатҳои динамикӣ дар палитраҳои контраст эҷод кардем. Фарқи асосии лоиҳа ин эҷоди тасвирҳои консептуалии бренди барои ҳама маҳсулоти промо мебошад. Ҳама тасвирҳо бо техникаи гуаш дастӣ кашида шудаанд. Композитсияҳои расмии ранга дар услуби хаттии минималистӣ кӯмак мекунанд, ки маҳсулот аз як қатор дигар намунаҳои рақобатпазир фарқ кунанд.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Abstract Illustrations Маҷмӯаи Тарроҳии Бренди Тасвирҳои Абстрактӣ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Abstract Illustrations Маҷмӯаи Тарроҳии Бренди Тасвирҳои Абстрактӣ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Abstract Illustrations Маҷмӯаи Тарроҳии Бренди Тасвирҳои Абстрактӣ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova