Craftal Хидмати обунавии зарфҳои рӯимизӣ аз Culture Generation Japan

Тарҳи Craftal Хидмати обунавии зарфҳои рӯимизӣ аз Culture Generation Japan ғолиби шоистаи ҷоизаи бонуфузи 2022 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни мероси фарҳангӣ ва саноати фарҳанг мебошад.

БиринҷМероси фарҳангӣ· 2022

Craftal Хидмати обунавии зарфҳои рӯимизӣ

аз ҷониби Culture Generation Japan

Муштарӣ: Craftal

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Мероси фарҳангӣ

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Рангҳо

Тарҳ

Дар бораи Craftal Хидмати обунавии зарфҳои рӯимизӣ

Craftal хидмати обунавӣ мебошад, ки зарфҳои дастсози ҳунарии японӣ (крафт)-ро ба ресторанҳо ва хонаводаҳо пешниҳод мекунад. Истифодабарандагон сӣ дона зарфро аз галереяи воқеӣ ё каталоги онлайн интихоб мекунанд ва як куратор метавонад дар интихоб кӯмак расонад. Сипас зарфҳо барои давраи озмоишии семорӯза (се моҳа) фиристода мешаванд. Пас аз се моҳ, зарфҳоро мубодила кардан ё баргардонидан мумкин аст. Ашёи баргардонидашуда пеш аз фиристодан ба истифодабарандаи дигар дар маркази тақсимот таъмиру нигоҳубин мешаванд. Ин хидмат ҳунармандонро бо касоне, ки аз кори онҳо истифода мебаранд, пайваст мекунад, ва ин имкон медиҳад, ки бозхурди мустақим раванди рушди маҳсулотро роҳнамоӣ кунад.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

Craftal Хидмати обунавии зарфҳои рӯимизӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Craftal Хидмати обунавии зарфҳои рӯимизӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Craftal Хидмати обунавии зарфҳои рӯимизӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Андоза ва бастабандӣ: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Тегҳо: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Технологияи истеҳсол: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Мушкилоти дизайн: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Таҳқиқот: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Илҳом: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Давомнокии лоиҳа: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Ҷараёни кор: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Аъзои гурӯҳ: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi