Kanji Posters Плакатҳо by Alice Xi Zong is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

НуқраГрафика· 2022

Kanji Posters Плакатҳо

by Alice Xi Zong

Client: Alice Zong Design

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

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Colors

The Design

About Kanji Posters Плакатҳо

Шаклҳо ва зарбаҳои Канҷӣ ҳолати аввала ва мавҷудияти беохири атрофро ифода мекунанд. Бо илҳом гирифташуда аз зарбаҳои каллиграфияи чинӣ, омӯзиши ғояҳои контекстӣ, омезиши услубҳо ва таваҷҷӯҳи фарҳангӣ, тафаккури фарогири фосилаҳо дар байни шаклҳое, ки тавассути зарбаҳо дода шудаанд, зебогии зебо ва оқибатҳои фарҳангии зебои хаттоти Чинро нишон медиҳанд. Ҳар як плакат аз омезиши унсурҳои анъанавии чинӣ сохта шудааст, ки ҳама илҳомҳоро ба ҳам меорад ва услуби беназир ва нозуки импрессионизми чиниро эҷод мекунад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Kanji Posters Плакатҳо ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Kanji Posters Плакатҳо асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Kanji Posters Плакатҳо офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Kanji strokes represent an initial state and an infinite existence of our surroundings. Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Dimensions & Packaging: Width 10-inch x Height 10-inch posters
Tags: Typography, Poster Design, Illustration, Graphic design, Chinese Elements
Production Technology: After researching for the traditional Chinese elements, the designer translated and wrote the digital Kanji strokes in Adobe Illustrator, then created the layout which combine the Kanji strokes with the photography backgrounds in Adobe Photoshop & Adobe Lightroom CC.
Design Challenge: The challenge of this project is to keep the authenticity of the traditional Chinese calligraphy, Kanji strokes, and the visually pleasing modern design layout composition. To have a better understanding of the balance of both traditional & modern visual styles, the designer interviewed most of the calligraphers, collected their opinions and suggestions after several draft options, and finally came up with the best solution that could blend both styles well and show in the poster design.
Research: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Calligraphy and Kanji strokes.
Inspiration: Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Project Duration: The project was started in Nov 2021 in the U.S. and finished in Feb 2022.
Operation Flow: With the design concepts in mind, and with the translated calligraphy art Kanji strokes in photoshop, an experimental poster layout composition set started to developed, where each poster is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China to be applied throughout the entire brand visual materials and communication.
Patents: Alice Xi Zong
Team Members: Alice Xi Zong
Image Credits: Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2022