Buddy Workwear Функсияи асосӣ: Ҳувияти бренд by Pilotfisch GmbH and Co. KG

Buddy Workwear Функсияи асосӣ: Ҳувияти бренд by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни таблиғот, маркетинг ва иртибот Competition Category.

НуқраТаблиғот· 2022

Buddy Workwear Функсияи асосӣ: Ҳувияти бренд

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Ҷоизаи нуқрагии A' Design Award Winner in Таблиғот Category

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Verified Award Winner

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Colors

The Design

About Buddy Workwear Функсияи асосӣ: Ҳувияти бренд

Buddy Workwear як ҳувияти бренд аст, ки барои як истеҳсолкунандаи либоси корӣ дар Олмон эҷод шудааст. Номи Buddy ядрои ин ҳувиятро ташкил медиҳад ва аз номи пешинаи ширкат гирифта шудааст. Кабуди сiyoҳ ҳамчун ранги асосӣ хизмат мекунад ва имкон медиҳад, ки маҳсулот ва аксҳо намоён шаванд, дар ҳоле ки кабуди равшан ҳамчун ранги акцент ва барҷастасозӣ истифода мешавад. Ин ду ранг якдигарро мисли ду дӯст пурра мекунанд. Типографияи возеҳ ва калимаҳои сода муносибати мустақими брендро дастгирӣ мекунанд. Ин ҳувият ба брошураҳои чопӣ, вебсайт, видео ва як маъракаи шабакаҳои иҷтимоӣ татбиқ карда мешавад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Buddy Workwear Функсияи асосӣ: Ҳувияти бренд ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Buddy Workwear Функсияи асосӣ: Ҳувияти бренд асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Buddy Workwear Функсияи асосӣ: Ҳувияти бренд офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster