Koch's Meerrettich Ребрендинг by Wolkendieb Design Agency

Koch's Meerrettich Ребрендинг by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2022

Koch's Meerrettich Ребрендинг

by Wolkendieb Design Agency

Client: KOCHS Meerrettich & Feinkost GmbH

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

25,950

Verified Award Winner

Verify Award Status for #140491

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Koch's Meerrettich Ребрендинг

Шиори бозгашт ба реша, айни замон фатҳи саноати хӯрокворӣ аст. Сабзавотҳои решаи қадимӣ, ки ба онҳо хрен дохил мешаванд, дар айни замон хеле маъмуланд. Барои эҳёи бренд дар рафҳо, Wolkendieb портфели бренди Kochs ва бастабандиро дубора оғоз кард. Лого навсозӣ карда шуд, то далертар ва намоёнтар шавад. Тарҳи нав ба тасвири ингредиентҳои коркарднашудаи табиӣ ва рецептҳои тоза бидуни иловаҳо ё консервативҳо равона шудааст. Тару тоза аз саҳро рост ба истеъмолкунанда: бевосита, оддӣ ва бо муҳаббат омода карда шудааст!

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Koch's Meerrettich Ребрендинг ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Koch's Meerrettich Ребрендинг асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Koch's Meerrettich Ребрендинг офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensions & Packaging: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tags: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Production Technology: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Design Challenge: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Research: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiration: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Project Duration: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Operation Flow: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Team Members: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen