Biblioteche di Roma Ҳувияти бренд by Ragu Communication is a highly esteemed winner of the very prestigious 2022 Ҷоизаи тиллоии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.
ТиллоГрафика· 2022
Biblioteche di Roma Ҳувияти бренд
Client: Sistema Biblioteche di Roma
Ҷоизаи тиллоии A' Design Award Winner in Графика Category
- 93,651
- Verified Award Winner
- Verify Award Status for #140666
The Design
About Biblioteche di Roma Ҳувияти бренд
Biblioteche di Roma ҳувияти брендест, ки барои шабакаи китобхонаҳои ҷамъиятии шаҳри Рим офарида шудааст. Ин ҳувият ба муносибати бисту панҷумин солгарди низоми китобхонаҳо таҳия гардида, барои ифодаи навоварӣ ва дастрасӣ пешбинӣ шудааст. Логотипи таърихӣ китоби пӯшидаеро нишон медод, ки ба паҳлӯяш гузошта шудааст. Рамзи нав китоби кушодаеро тасвир мекунад, ки онро ҳамчун ҳарфи аввали ном низ хондан мумкин аст. Аломати графикӣ соф ва оддӣ мебошад. Ин ҳувият дар низоми лавозимоти хаттӣ, нуқтаҳои тамоси рақамӣ, таблиғот, воситаҳои берунӣ ва аломатгузорӣ татбиқ карда мешавад.
The Recognition
About the Ҷоизаи тиллоии A' Design Award
Biblioteche di Roma Ҳувияти бренд ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Biblioteche di Roma Ҳувияти бренд ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Biblioteche di Roma Ҳувияти бренд эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Team Members
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Image Credits
- Ragu Communication
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
