Dragon Boat Festival Қуттии тӯҳфаи хӯрокворӣ by Yanhui Zhang

Dragon Boat Festival Қуттии тӯҳфаи хӯрокворӣ by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2023

Dragon Boat Festival Қуттии тӯҳфаи хӯрокворӣ

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

13,499

Verified Award Winner

Verify Award Status for #142241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Қуттии тӯҳфаи хӯрокворӣ

Ҷашни Заврақи Аждаҳо қуттии тӯҳфаи хӯрокворие мебошад, ки барои ҷашни анъанавии чинӣ офарида шудааст. Тарҳ саҳнаи боҳашамати ҷашни қадимаи шоҳонаро дар услуби нақшу нигори чӯбини халқии анъанавӣ тасвир мекунад. Қуттӣ бо усули саноатии сафолҳозаркунӣ (платемейкинг) сохта шуда, бо матои осмонии кабудранг пӯшонида шудааст. Хатҳои тиллоӣ ҷузъиёти тасвирро ба таври возеҳ ҷудо мекунанд ва дар маркази он лавҳаи металлии тиллоӣ болои коғази тиллоӣ ҷойгир карда шудааст. Қуттӣ дар ду самти муқобил кушода мешавад. Дар дохили он шаш қуттии дарозрӯя дар ду қабат ҷойгир шудаанд, ки метавонанд ба як тӯмор муттаҳид карда шаванд ё алоҳида намоиш дода шаванд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Dragon Boat Festival Қуттии тӯҳфаи хӯрокворӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Dragon Boat Festival Қуттии тӯҳфаи хӯрокворӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Dragon Boat Festival Қуттии тӯҳфаи хӯрокворӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimensions & Packaging: Box size: 400mm long, 293mm wide, 153mm high
Tags: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Production Technology: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Design Challenge: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Research: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiration: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Project Duration: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Operation Flow: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Team Members: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Image Credits: Li An