Jundao Guiniang Бастабандии Байцзю by Liang Chen

Jundao Guiniang Бастабандии Байцзю by Liang Chen is a highly esteemed winner of the very prestigious 2023 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2023

Jundao Guiniang Бастабандии Байцзю

by Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

Verify Award Status for #142678

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Colors

The Design

About Jundao Guiniang Бастабандии Байцзю

Ҷундао Гуйнян бастабандии тарҳрезишуда барои нӯшокии спиртии дараҷаи олии чинии Байцзю мебошад. Шишаи сафолини сафеди шашкунҷа бо расми анъанавии чинӣ бо ранги сиёҳӣ оро дода шудааст, ки тавассути пухтани сирдор татбиқ гардидааст. Ҳолаи нарми расм кӯҳҳо ва дарёҳоро тасвир мекунад ва ба муҳити табиии минтақаи истеҳсолот ишора менамояд. Раванди зарандудкунӣ релефи минтақаи пайдоишро дар қабатҳои нозук тасвир мекунад. Сарпӯши тиллоранг дар шакли мӯҳри шахсӣ сохта шудааст ва онро метавон ҳамчун зебу зинат нигоҳ дошт. Тарҳ фарҳанги чинӣ, эҳтиром ба табиат ва арзиши анъанаҳоро ифода мекунад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Jundao Guiniang Бастабандии Байцзю ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Jundao Guiniang Бастабандии Байцзю асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Jundao Guiniang Бастабандии Байцзю офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensions & Packaging: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Tags: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Production Technology: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Design Challenge: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Research: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiration: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Project Duration: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Operation Flow: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Team Members: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Image Credits: Creative Director：Chen Liang