Haocailou Тарҳрезии дохилии тарабхона аз Sig Studio

Тарҳи Haocailou Тарҳрезии дохилии тарабхона аз Sig Studio ғолиби шоистаи ҷоизаи бонуфузи 2023 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни фазои дохилӣ ва намоишгоҳ мебошад.

НуқраДохилӣ· 2023

Haocailou Тарҳрезии дохилии тарабхона

аз ҷониби Sig Studio

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Дохилӣ

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Тарҳ

Дар бораи Haocailou Тарҳрезии дохилии тарабхона

Haocailou тарҳрезии дохилии тарабхонаест, ки фарҳанги Шундэро муаррифӣ мекунад. Дар фарҳанги Шундэ, Haocai маънои барори кор, идона ва рангҳои бойро дорад. Дар лоиҳа фонусҳои зиёд, рангҳои анъанавӣ ва масолеҳи қабат-қабат барои эҷоди фазои шодмона истифода шудаанд. Симурғ (феникс), ки рамзи хушбахтӣ ва лақаби маҳаллии Шундэ мебошад, мавзӯи асосии тарҳ аст. Зинапояҳои зард, ки дастгирҳояшон ҳамчун болорҳои такягоҳ хизмат мекунанд, ба сӯи бар мебаранд, ки болои он қаиқи дуқабатаи симурғшакл ҷойгир аст ва он ҳамзамон барои нигоҳдории шароб хизмат мекунад. Ҳуҷраҳои хусусии ошёнаи сеюм фонусҳои анъанавии моҳишаклро ба ёд меоранд.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

Haocailou Тарҳрезии дохилии тарабхона ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Haocailou Тарҳрезии дохилии тарабхона асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Haocailou Тарҳрезии дохилии тарабхона офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Андоза ва бастабандӣ: The project area is 542sqm.
Тегҳо: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Технологияи истеҳсол: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Мушкилоти дизайн: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Таҳқиқот: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Илҳом: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Давомнокии лоиҳа: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Ҷараёни кор: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Патентҳо: Copyrights belong to SIG Studio,2021.
Аъзои гурӯҳ: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Ҳуқуқи тасвирҳо: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021