Dedao Focus7 Электронӣ Хонанда by William Volcoff and Yawei Zhang

Dedao Focus7 Электронӣ Хонанда by William Volcoff and Yawei Zhang is a highly esteemed winner of the very prestigious 2023 Ҷоизаи биринҷии A' Design Award in Дизайни дастгоҳҳои рақамӣ ва электронӣ Competition Category.

БиринҷЭлектроникаи истеъмолӣ· 2023

Dedao Focus7 Электронӣ Хонанда

by William Volcoff and Yawei Zhang

Client: Dedao (Tianjin) Culture & Communication Co., Ltd.

Ҷоизаи биринҷии A' Design Award Winner in Электроникаи истеъмолӣ Category

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The Design

About Dedao Focus7 Электронӣ Хонанда

Dedao Focus7 як электронӣ хонанда (eReader) аст, ки барои хонандагоне сохта шудааст, ки эҳсоси китоби чопиро қадр мекунанд. Корпуси он аз хӯлаи алюминий сохта шуда, тавассути коркарди CNC шакл гирифтааст, ва сатҳи анодшуда ба лағжиш, соиш ва зангзанӣ тобовар мебошад. Шакли он хотиррасони варақи тахшидашудаи китоб аст — ишорае ошно, ки барои таваққуфи хониш истифода мешавад. Экрани 7-дюймаи E Ink дорои шишаи зиддиивазкунанда ва пардаи зиддиасари ангуштон мебошад. Вазни 210 грамм ба вазни як китоби кисагӣ наздик аст, ва сохтори мутавозин фишорро ба банди даст кам мекунад. Бастабандии маҳсулот бе рангу сиёҳӣ, бе пластик ва аз хамираи қобили тахриб сохта шудааст.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Dedao Focus7 Электронӣ Хонанда ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Dedao Focus7 Электронӣ Хонанда ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Dedao Focus7 Электронӣ Хонанда эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Dimensions & Packaging: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Tags: ereader, tablet, book, eInk, CNC, aluminium,
Production Technology: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Design Challenge: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Research: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspiration: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Project Duration: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Operation Flow: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Patents: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Team Members: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao