Changsha Fundoland Маҷмааи фароғатӣ by Xiang Li

Changsha Fundoland Маҷмааи фароғатӣ by Xiang Li is a highly esteemed winner of the very prestigious 2023 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

НуқраДохилӣ· 2023

Changsha Fundoland Маҷмааи фароғатӣ

by Xiang Li

Client: X+Living

Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category

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Verified Award Winner

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Colors

The Design

About Changsha Fundoland Маҷмааи фароғатӣ

Changsha Fundoland маҷмааи фароғатӣ мебошад, ки дар шаҳри Чанша, Хитой ҷойгир аст. Фазои дохилӣ зиёда аз 4500 метри мураббаъро дар бар мегирад ва беш аз даҳ минтақаи фароғатӣ дорад, аз ҷумла тарабхонаҳо, паб, толори мусиқии зинда, толори боулинг ва ҳуҷраҳои караоке. Долони 60-метра, ки ба монанди нақб шакл гирифтааст, масири асосиро ташкил медиҳад ва аз сутунҳои устувори бино канораҷӯӣ мекунад. Минтақаҳои фароғатӣ дар ду тарафи долон ҷойгир карда шудаанд, то дастрасӣ беҳтар гардад ва ба ҷустуҷӯ ва кашфи фазо ҳавасманд кунад. Нақшу нигорҳои қатора ва вагон меҳмононро дар фазо роҳнамоӣ мекунанд ва ривояти ғарқкунандаро дастгирӣ менамоянд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Changsha Fundoland Маҷмааи фароғатӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Changsha Fundoland Маҷмааи фароғатӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Changsha Fundoland Маҷмааи фароғатӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Dimensions & Packaging: The project area of this project is 5000 square meters.
Tags: Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology: In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge: The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Research: The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration: In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Project Duration: The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow: Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Image Credits: SFAP