Oil Street Art Space Ҳувияти визуалӣ by Kimhung Choi and Thomas Siu

Oil Street Art Space Ҳувияти визуалӣ by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2023

Oil Street Art Space Ҳувияти визуалӣ

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #148151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oil Street Art Space Ҳувияти визуалӣ

Ои ҳувияти визуалии Oil Street Art Space мебошад, ки як маркази истироҳатӣ ва фарҳангии ҷамъиятӣ дар Ҳонконг аст. Ин макон дар бинои собиқи клуби яхтаҳо ҷойгир аст ва бинои таърихии дараҷаи II-ро бо деворҳои хиштии сурх ва боми кошинкорӣ, инчунин майдони кушодаи зиёда аз 3000 метри мураббаъро дар бар мегирад. Дар ном ҳарфи L бо аломати нидо иваз шудааст, ки диққатро ҷалб намуда, ба ҷойгиршавии макон ишора мекунад. Шакли логотип амали баланд садо задан ё нидо карданро тасвир менамояд. Ранги сабз ранги асосии ҳувият буда, вожаи воҳаи санъат дар дохили шаҳрро ифода мекунад. Ин ҳувият дар графикаи муҳити атроф ва маводи чопӣ истифода шудааст.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Oil Street Art Space Ҳувияти визуалӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Oil Street Art Space Ҳувияти визуалӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Oil Street Art Space Ҳувияти визуалӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu