Dalian Seafood Тарроҳии Логотип ва Бастабандӣ by Ju Jijing

Dalian Seafood Тарроҳии Логотип ва Бастабандӣ by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2023

Dalian Seafood Тарроҳии Логотип ва Бастабандӣ

by Ju Jijing

Client: Northeastern University of China

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Colors

The Design

About Dalian Seafood Тарроҳии Логотип ва Бастабандӣ

«Далиан Сифуд» як ҳувияти бренд ва тарроҳии бастабандӣ барои маҳсулоти баҳрии тайёр ба хӯрок мебошад. Логотип ва графикаи иловагии он дар бастаи ягона, қуттии тӯҳфаи дарозрӯяи кашолашаванда, ки се қуттии хурдро дар бар мегирад, ва қутиҳои консервӣ истифода шудаанд. Тасвирҳои абстрактӣ аз хусусиятҳои мавҷудоти гуногуни баҳрӣ гирифта шуда, дар шаклбандии такрорӣ ва бо тартиби навбатӣ ҷойгир карда шудаанд. Муқоисаи равшани рангҳо ба ин силсила намуди тароват мебахшад. Бастабандӣ бо усули рақамӣ бо рӯйпӯши мат дар маводи бозиофтшаванда чоп шудааст ва қуттии тӯҳфаи кашолашаванда ба осонӣ кушода мешавад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Dalian Seafood Тарроҳии Логотип ва Бастабандӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Dalian Seafood Тарроҳии Логотип ва Бастабандӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Dalian Seafood Тарроҳии Логотип ва Бастабандӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.