Mei Tao Wan Ҳувияти корпоративӣ by Chen Zilong

Mei Tao Wan Ҳувияти корпоративӣ by Chen Zilong is a highly esteemed winner of the very prestigious 2023 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2023

Mei Tao Wan Ҳувияти корпоративӣ

by Chen Zilong

Client: Communication University of Zhejiang

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

10,605

Verified Award Winner

Verify Award Status for #148826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mei Tao Wan Ҳувияти корпоративӣ

Мэй Тао Ван ҳувияти корпоративӣ мебошад, ки барои як парки саноати фарҳангӣ ва эҷодӣ дар шаҳри Фошан, вилояти Гуандун, эҷод шудааст. Логотип бар пояи ҳарфи M, ки ҳарфи ибтидоии калимаи "зебоӣ" мебошад, ва бар меъмории зинадори парк сохта шудааст. Шакли кашидашуда дудкашҳои сафолини саноати кулолгарии маҳаллиро ба хотир меорад. Шакли хона рамзи фазои санъати кушод ва байналмилалӣ мебошад. Сохтори ҳампӯшидашуда ба ҷамъшавии истеъдодҳо ишора мекунад. Ҳувият дар корти корӣ, кисаҳои матоӣ ва афишаҳо истифода мешавад, ки бо компютер тайёр карда шуда, барои истифода чоп мешаванд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Mei Tao Wan Ҳувияти корпоративӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Mei Tao Wan Ҳувияти корпоративӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Mei Tao Wan Ҳувияти корпоративӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang