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Spicy Shrimp Soybean Sauce Бастабандии Соус by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Бастабандии Соус by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Ҷоизаи тиллоии A' Design Award in Дизайни бастабандӣ Competition Category.


ТиллоБастабандӣ· 2023

Spicy Shrimp Soybean Sauce Бастабандии Соус

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

Ҷоизаи тиллоии A' Design Award Winner in Бастабандӣ Category

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The Design

About Spicy Shrimp Soybean Sauce Бастабандии Соус

Соуси лӯбиёии майгуи тунд бастабандиест барои хамираи майгу. Бар хилофи маҳсулоти шабеҳ, ки рангҳои қавӣ ва намоёнро истифода мебаранд, ин бастабандӣ равиши содда ва табииро пайравӣ мекунад. Бастабандии берунӣ ҳамчун унсури асосии графикии худ аломати хаттотии майгуро дар бар мегирад. Зарфи дохилӣ тамғакоғазе бо расми хатии содда дорад. Шакли нарми сабади моҳигирӣ ба маҳсулот хусусияти гарм ва табиӣ мебахшад. Тамоми бастабандӣ пластикаи тақсимнашаванда надорад, ки ин зарарро ба дарёҳо ва хок коҳиш медиҳад. Ҳамчунин ин тарроҳӣ ҳадафи баланд бардоштани огоҳӣ дар бораи ҳифзи муҳити зистро дорад.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Spicy Shrimp Soybean Sauce Бастабандии Соус ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Spicy Shrimp Soybean Sauce Бастабандии Соус ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Spicy Shrimp Soybean Sauce Бастабандии Соус эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging
75x75x255mm
Tags
Sauce, shrimp, seasoning, chili paste
Production Technology
The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge
Packaging structure and packaging material
Research
Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration
his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration
The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow
This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members
Designer:Wei Li
Image Credits
picture#1:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5:designer Wei Li,Spicy shrimp soybean sauce,2020

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