Intangible Heritage Силсилаи тасвирҳо by Zhou Xiaoshu

Intangible Heritage Силсилаи тасвирҳо by Zhou Xiaoshu is a highly esteemed winner of the very prestigious 2023 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

НуқраГрафика· 2023

Intangible Heritage Силсилаи тасвирҳо

by Zhou Xiaoshu

Client: Northeastern University of China

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #149429

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Intangible Heritage Силсилаи тасвирҳо

Мероси ғайримоддӣ силсилаи иборат аз се тасвир дар бораи мероси фарҳангии ғайримоддии Чин мебошад. Тасвирҳо санъати Пипа, селадони Лунцюан ва Ҷашнвораи фонусҳои Зигунро муаррифӣ мекунанд. Ҳар як тасвир бо нармафзори тарҳрезии векторӣ кашида шудааст, аз ин рӯ ҷузъиёти нозук ҳангоми чопи андозаҳои калон возеҳ боқӣ мемонанд. Варақаҳои чопшуда андозаи 800 то 800 миллиметр доранд. Мавзӯъҳои анъанавӣ ба забони визуалии муосир табдил дода шудаанд, то дар интернет, дар воситаҳои чопӣ, китобҳо ва албомҳои аксӣ истифода шаванд. Мақсад аз он ёрӣ расонидан ба ҷомеа барои шинос шудан бо ин анъанаҳо мебошад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Intangible Heritage Силсилаи тасвирҳо ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Intangible Heritage Силсилаи тасвирҳо асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Intangible Heritage Силсилаи тасвирҳо офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The theme of this project is Zigong Lantern Festival, Pipa Art and Longquan Celadon. They are valuable intangible cultural heritage of China. Draw three artistic illustrations by computer to creatively show the essence of these cultures. The combination of computer technology and traditional art has the characteristics of creativity, design and application. This set of works is to let the public know more about China's intangible cultural heritage and inherit traditional culture.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: Intangible cultural heritage, pipa art, Longquan celadon, Zigong Lantern Festival, illustration, computer painting.
Production Technology: This series of illustrations are drawn by illustrator vector design software. It consists of super-high-level printing technology and manufacturing technology, thus highlighting the visual effect of the poster and showing exquisite and beautiful illustration details.
Design Challenge: The difficulty lies in accurately grasping the essence of three intangible cultural heritages, the proper integration of modern aesthetics and traditional culture, the aesthetic standards of modern audiences and the combination of computer technology and traditional culture.
Research: Intangible cultural heritage is a treasure of the world. Pipa art, Zigong Lantern Festival and Longquan celadon are important representatives of China's intangible cultural heritage. This series of illustrations transforms the unique culture into the power of creative visual design. The researcher investigated three non-legacy techniques and drew a series of non-legacy illustrations using computer vector painting technology. People can better understand China's intangible cultural heritage through network communication and printing.
Inspiration: The combination of intangible cultural heritage and modern design is the source of a series of illustration concepts. On the basis of traditional culture, intangible cultural heritage is transformed into modern design language by computer technology, which is applied to the Internet, print media, books, photo albums, publicity pages and other forms of expression to spread China's excellent traditional culture and display cultural innovation achievements.
Project Duration: Understanding the Intangible Heritage launched in China 2022.
Operation Flow: The key point is to attract the public with elegant visual effects, and the combination of modern aesthetic illustrations and traditional culture attracts the public's aesthetic interest.
Image Credits: Image #1 : Illustration Zhou Xiaoshu&Huo kai, 2022.
Image #2 : Illustration Zhou Xiaoshu, 2022.
Image #3 : Illustration Zhou Xiaoshu, 2022.
Image #4 : Illustration Zhou Xiaoshu, 2022.
Image #5 : Illustration Zhou Xiaoshu, 2022.