Reshock Coffee Бастабандии Маҳсулот by Weiche Wu

Reshock Coffee Бастабандии Маҳсулот by Weiche Wu is a highly esteemed winner of the very prestigious 2023 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2023

Reshock Coffee Бастабандии Маҳсулот

by Weiche Wu

Client: Reshock Coffee

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

Verify Award Status for #150344

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Reshock Coffee Бастабандии Маҳсулот

Reshock Coffee як бренди Тайван аз Каунти Чиайи аст. Муассис лӯбиёи қаҳваи хушсифатеро, ки дар кӯҳи Алӣ парвариш мекунанд, интихоб карда, ба ҷаҳониён муаррифӣ мекунад. Тарҳи Reshock Coffee аз зебоии манзараи тулӯи офтоб дар кӯҳ илҳом гирифта шудааст. Лого фазои ин вуқӯъи зеборо тасвир мекунад. Қуттии тӯҳфаҳо саёҳати ифодаи тулӯи офтобро пешкаш мекунад ва бастаҳои дарунӣ унсурҳои табиат ва фарҳанги ин сарзамини азимро нишон медиҳанд. Бо кушодани қуттӣ, шумо метавонед на танҳо ин қаҳваи босифатро чашидед, балки ин лаҳзаи тулӯи офтобро аз кӯҳ эҳсос кунед.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Reshock Coffee Бастабандии Маҳсулот ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Reshock Coffee Бастабандии Маҳсулот ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Reshock Coffee Бастабандии Маҳсулот эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Dimensions & Packaging: 420 mm x 200 mm x 40 mm
Tags: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Production Technology: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Design Challenge: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Research: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Inspiration: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Project Duration: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Operation Flow: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Patents: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Team Members: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Image Credits: Photographer: Weiche Wu