Japanese Sake Тарҳи Бастабандӣ by Shinji Yaoita

Japanese Sake Тарҳи Бастабандӣ by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2023

Japanese Sake Тарҳи Бастабандӣ

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

Verify Award Status for #150540

View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Тарҳи Бастабандӣ

Ин тарҳи махсусест, ки барои таҷлил аз 180-умин солгарди ширкати пивои Ҳасегава сохта шудааст. 180 соли завқу маҳорати суннатӣ ба наслҳо мерос монда, ҳалқаи дарахт ҳамчун визуалии асосӣ барои ифодаи таърих ва оянда истифода шудааст. Рангҳои тамоми қуттии берунӣ аз рангҳои рангӣ барои ифодаи анъана ва айшу ишрат илҳом гирифта шудаанд. Логотипи хотиравӣ бо ранги тиллоӣ чоп карда шудааст, ки ба нишони оилавии заводи пивопазӣ мувофиқат кунад. Шиша дар дохили он тасвири сиёҳи муқобил аст. Ноҳамвор будани шиша вазни анъана ва технологияро ифода мекунад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Japanese Sake Тарҳи Бастабандӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Japanese Sake Тарҳи Бастабандӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Japanese Sake Тарҳи Бастабандӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.