Not Always Fun Таблиғи Чопӣ by Squared is a highly esteemed winner of the very prestigious 2023 Ҷоизаи нуқрагии A' Design Award in Дизайни иҷтимоӣ Competition Category.

НуқраИҷтимоӣ· 2023

Not Always Fun Таблиғи Чопӣ

by Squared

Client: Squared

Ҷоизаи нуқрагии A' Design Award Winner in Иҷтимоӣ Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Таблиғи Чопӣ

Ҳадафи маъракаи таблиғотӣ баланд бардоштани сатҳи огоҳӣ дар бораи синдроми Харлекин мебошад. Ин як синдромест, ки ба системаи автономии асаб таъсир мерасонад ва бо набудани арақ ва шустани пӯст дар як тарафи рӯй алоқаманд аст. Агентӣ тасвирҳои калидии визуалиро таҳия кардааст, ки ба ҳамбастагии намояндаҳои гуногуни арлекин асос ёфтаанд, ки ҳадафи он равшан кардани нобаробарии байни тасвири ҳаҷвии хислат ва воқеияти зиндагӣ бо синдроми Харлекин, таъкид кардани зарурати фаҳмиши бештар ва огоҳии шароит.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Not Always Fun Таблиғи Чопӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Not Always Fun Таблиғи Чопӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Not Always Fun Таблиғи Чопӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared