Zao from Xinghua Village Бастабандии машрубот by Chunyang Wang

Zao from Xinghua Village Бастабандии машрубот by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2023

Zao from Xinghua Village Бастабандии машрубот

by Chunyang Wang

Client: Qiangyuanzao

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zao from Xinghua Village Бастабандии машрубот

Zao аз деҳаи Синхуа як тарҳи бастабандӣ барои машруботи чинӣ мебошад. Нақши асосии мусаввар раванди парвариши гандум ва табдили он ба машруботро нишон медиҳад. Ҳарфи чинии номи силсила бо шаклҳои ҳарфҳои готикии аврупоӣ якҷоя карда шудааст. Хатҳои борик ва нақшҳои ороишӣ анъанаро бо тарроҳии муосир мепайванданд. Дар тамға раванди фишурдаи нуқрагин бо хатҳои нозук истифода шудааст ва қуттӣ хатҳои торики UV дорад, ки бо ламс ҳис карда мешаванд. Шишаи шаффоф ранги софи машруботро нишон медиҳад. Ҳадафи тарроҳӣ муаррифии машруботи чинӣ ба ҷавонон ва намояндагони фарҳангҳои гуногун мебошад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Zao from Xinghua Village Бастабандии машрубот ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Zao from Xinghua Village Бастабандии машрубот асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Zao from Xinghua Village Бастабандии машрубот офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang